Saifu media kit

Made by Optional Labs. Questions go to marketing@saifu.in. Instagram: @saifu.finance.

Saifu shows which credit card saves the most on what you actually spend. It is free, with no sign-up, no login, no cookies, no ads and no calls, and it collects no personal data.

In one line

Pick the right card without spam calls or sales pressure.

What is on Saifu today

337 Indian credit cards, each with its fees, reward caps and lounge terms from the bank's own pages.
14 calculators, including a fee waiver calculator and a points value tool.
A card finder, an eligibility check that runs on your phone, and a sale offers page.
36 plain-English guides on cards, credit scores, loans and money rules.

Who it is for

People in India who hold one or more credit cards, or are choosing their first, and want to know what a card saves them after caps and fees. Saifu is information and education only. It is not financial advice.

Three things that make it different

No data. Nothing you type into a calculator leaves your device. There is no account.
No sales calls. We never ask for a phone number and never call anyone.
Ranking is not for sale. Cards are ranked by what they save you. Affiliate links never change the order. How we earn explains it in full.

What you can say

"Saifu is a free tool that shows which of your cards earns the most on a purchase."
"It has no sign-up, no login, no ads and no spam calls."
Say only what is true, and do not promise a saving, an approval or a credit score result.
If you earn anything for mentioning Saifu, say so clearly in the post. The creator terms have the detail.

Logo

You may use the Saifu logo to identify Saifu in your posts: colour icon and single-colour icon. Do not change it or use it to suggest a bank endorses you.

Write a guide for Saifu

If you know cards well, you can write a guide that goes on Saifu with your name and one link to your own profile. It helps readers who would otherwise rely on a sales call. Guest posts are unpaid for now, and the rules are on Write for us.

Contact

marketing@saifu.in. We reply within a week.